Posts Tagged‘Maybelline’

Budget Beauty Basics: Face

Budget Beauty Basics for the Face - All Dolled Up

I, like many of you I’m sure, was completely inspired by Camilla’s post on the Top 10 Basics last week, and it got me thinking about what the alternatives are at “drugstore” prices i.e. stuff you can buy at Clicks or Dischem. So I’ve put together a list of beauty essentials that are easy to find and won’t break the bank. They will be split into two categories – face (today) and eyes & lips (Thursday). Enjoy!

Save R20 on Maybelline Eye Products


From today until 15 May 2013, Maybelline is offering R20 off all eye products. Here’s my pick of the best items to get your hands on: 1. I’ve always been a huge fan of Maybelline mascaras and I’m particularly keen to try the new Volum’ Express The Rocket formulation. 2. A good eyebrow pencil is a make-up kit essential as far as I’m concerned and I’ve heard only good things about the Master Shape Brow Pencil. 3. The Maybelline Color Tattoo 24hr cream gel shadows are known for their smooth application and incredible, crease-free staying power. 4. If you’ve always wanted to…

Face of the Day: Casual Friday

Face of the Day: Casual Friday

Happy Friday, beauties! I decided to keep my make-up very casual today, using only a few products. I evened out my skin tone with a bit of foundation, and concealed under my eyes, as usual. I then primed my eyelids and filled in my brows. I swept a minky/taupe shadow over my eyelids, and accentuated the outer corners with a grey shimmer. I applied a tiny bit of grey liner along the top lash line and blended it out so that the definition was very subtle. I then applied a nude eye pencil to the bottom water line to brighten the eyes,…

Vintage Maybelline Advertising

An ad for Ultra Lash (later renamed Great Lash) - the world's first "automatic" mascara

I’m sure you know the famous story of how modern mascara was invented? If you don’t, it goes like this: Back in 1915, there was a young chemist living in New York named Tom Lyle Williams, who’s sister Mabel had recently singed off her lashes and eyebrows in a small kitchen fire. He noticed her applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look and the idea was born. Two years later, after establishing a company called “Maybelline” (Mabel + Vaseline), he launched Cake Mascara, and later, the first “automatic” mascara which reloaded…