Posts Tagged‘Mascara’

Review: 5 New Affordable Mascaras

Affordable drugstore mascaras

Mascara launches come thick and fast these days, each with increasingly bold (and sometimes ludicrous) claims. There is so much “technology” in the category these days that it can be dizzying to keep up, and the find one that you really love. We were sent a few recently so I decided to pit them against each other, and see if any lived up to their marketing message. Here they are in order of preference from the mascara I liked the most, to the one I liked the least. You might as well be warned – this is not a gushing…

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Quick Reviews #18

Coverderm Complete Care CC Cream for Face The first thing to note about this CC cream is that it doesn’t provide much in the way of coverage, and that’s because it’s more of a treatment product than anything else. Here is what it claims to do: Contains 12 super-powered active ingredients that evens and brightens skin tone, nourishes, moisturises and soothes the skin. It protects against UVA & UVB rays and treats wrinkles, blemishes and irritation and controls sebum, tightens pores and treats facial redness. Oil free, lightweight, suitable for all skin types, and available in 4 natural shades, including…

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Review: Clinique High Impact Extreme Volume Mascara

Clinique High Impact Extreme Volume mascara

Julia and I aren’t exactly what you would call faithful when it comes to mascara brands – we are constantly on the look out for the next best thing. My two favourites, up until now, were Maybelline Great Lash and L’Oreal Extreme Million Lashes. Julia’s was Max Factor Masterpiece Mascara. But that’s all changed…we’ve both fallen hook, line and sinker for the Clinique High Impact Extreme Volume Mascara. This mascara promises the most extreme volume (hence the name) and “wraps lashes in instant, jaw-dropping drama”. As usual, Julia and I did our reviews separately and did not consult each other.…

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Vintage Maybelline Advertising

An ad for Ultra Lash (later renamed Great Lash) - the world's first "automatic" mascara

I’m sure you know the famous story of how modern mascara was invented? If you don’t, it goes like this: Back in 1915, there was a young chemist living in New York named Tom Lyle Williams, who’s sister Mabel had recently singed off her lashes and eyebrows in a small kitchen fire. He noticed her applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look and the idea was born. Two years later, after establishing a company called “Maybelline” (Mabel + Vaseline), he launched Cake Mascara, and later, the first “automatic” mascara which reloaded…

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Beauty Spotlight: Clinique Bottom Lash Mascara

Clinique Bottom Lash Mascara

One of my biggest beauty gripes is mascara that smudges, especially on the bottom lashes. I have quite long lashes so I am particularly prone to it, which means I am often left with a lot of darkness under my eyes – not ideal. (Shame, the problems I have to deal with – sometimes I don’t know how I muster the strength to face the day!) A few months ago I started hearing a lot of positive things about the Clinique Bottom Lash Mascara and decided to give it a go. This product is specifically designed to coat the bottom…

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