Cruelty-free beauty is more popular than ever before, and for good reason. It’s no longer acceptable for cosmetics companies to routinely brutalise innocent animals in the name of our vanity and consumers are unable to claim ignorance of these practices. Living more conscientiously is a lot easier these days, thanks to stricter controls on animal testing and a growing demand for planet-friendly products from the public. While I can’t claim to have a 100% cruelty-free existence (and neither can you if you use any products from these brands including L’Oreal, Revlon, Johnson & Johnson, Estée Lauder, Unilever and most of their…