London department store, Selfridges & Co., is arguably the world’s finest beauty destination, so it seems only appropriate that they should play host to a one-of-a-kind beauty event in partnership with Charlotte Tilbury, one of the world’s best make-up artists.
Conceived as an early promotional event for Charlotte’s much-anticipated make-up line which is launching in Selfridges later this year, the beauty festival ran for the past five days, drawing hundreds of beauty lovers to the iconic Oxford Street location. The event centred around a custom-built concept store where visitors could get a ‘Tilbury Transformation’ makeover with members of Charlotte’s personal artistry team, watch fascinating panel discussions with industry luminaries like Lisa Eldridge, Sali Hughes and Mary Greenwell, receive free daily beauty treats like manicures and lipstick readings, and watch live demonstrations of some of Charlotte’s signature looks.
The lucky visitors also had the chance to shop Charlotte’s top picks from the beauty hall (think cosmetic staples like Bobbi Brown’s Creamy Concealer Kit, MAC Bronzing Powder and Tom Ford lipstick) and an exclusive, limited edition make-up bag that was sold in aid of UK children’s charity Kids Company (buy it online now – £15).
The festival coincided with the London IMATS, an annual make-up expo held in major cities like New York and Sydney that attracts thousands of make-up artists, vendors and enthusiasts to discuss, display and collect the best the industry has to offer. Talk about a bumper week for beauty lovers living in the UK! Now if only one of the local department stores (*nudge nudge Woolies*) would treat us to something similar…