Posts Tagged‘Vintage advertising’

Vintage Maybelline Advertising

An ad for Ultra Lash (later renamed Great Lash) - the world's first "automatic" mascara

I’m sure you know the famous story of how modern mascara was invented? If you don’t, it goes like this: Back in 1915, there was a young chemist living in New York named Tom Lyle Williams, who’s sister Mabel had recently singed off her lashes and eyebrows in a small kitchen fire. He noticed her applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look and the idea was born. Two years later, after establishing a company called “Maybelline” (Mabel + Vaseline), he launched Cake Mascara, and later, the first “automatic” mascara which reloaded…