Philip Kingsley Elasticizer* Elasticizer has got to be the ultimate cult hair product. It wins awards left, right, and centre and is renowned as being the most effective hair care treatment on the market. For those who may not know what Elasticizer is, it’s an intensely moisturising pre-shampoo treatment which delivers a huge dose of moisture to the hair’s cuticle. This moisture creates suppleness, elasticity and bounce without weighing down or coating the hair. All you do is wet your hair and comb through a generous dollop of the treatment, relax for 25 minutes and then rinse it off. I know…