You know when you stumble across a website and think “ooh, this is interesting” and then three hours later you’re still on it? Well, that’s how I feel about What’s in my Handbag.
It brings together two of my favourite types of content – other people’s beauty products and recommendations in an editorial format – to create an extremely addictive online magazine. You can browse through the handbags of beauty gurus like Charlotte Tilbury, Tanya Burr and Caroline Hirons, and see what essentials they cart around on a daily basis. You’ll spot plenty of cult classics like Elizabeth Arden Eight Hour Cream and MAC lipsticks, and probably discover some new products along the way – I personally have my eye on Clinique’s Chubby Stick Intense in Heftiest Hibiscus!
Once you’ve created an account, you can select products that you already have and ones that you want to add to your “Beauty Cabinet”, which will help WIMH to build a beauty profile and recommend products that you might like. This is all cleverly tied into an online shop where you can buy carefully edited, limited edition “kits” combining the best of certain brands, like this Complexion Perfection one containing treats like Korres Wild Rose 24-Hour Moisturising Brightening Cream and Trilogy Rosehip Oil Antioxidant+. They also offer samples of exciting new products for you to sign up for and try – for free!
Obviously this is only for beauty buffs living in the UK but it’s a great idea for a local business… We hope it gets picked up and soon, because we would both be big fans!